Sony shoot captures magical moments in Miami
Foam City creates images.like.no.other
Sony has set out to capture the advertising world again with a new commercial designed to showcase thecapabilitiesofits digital imaging products - Handycam and Cyber-shot ranges.
Shot in Miami, Florida, the advert entitled ‘Foam City’, turn the Downtown area of the city into a foam-filled wonderland – with foam and bubbles in all streets. The world’s largest foam machine which is 2.8m in diameter has been built for the show, with over two million litres of foam being produced every minute.
Miami citizens who have become "star" in the ad have been invited to enter the City whilst the cameras capturing their every movement and reaction to their extraordinary surroundings especially when vehicles are driven through the foam-filled land.
The inhabitants in the city are being asked to capture every single moment with using a selection of Sony’s range of Cyber-shot digital stills cameras, Handycam camcorders and a DSLR cameras, all the images taken will be uploaded to online database which allowing people not only re-living their own experiences, but also sharing them as well.
Miami citizens who have become "star" in the ad have been invited to enter the City whilst the cameras capturing their every movement and reaction to their extraordinary surroundings especially when vehicles are driven through the foam-filled land.
The inhabitants in the city are being asked to capture every single moment with using a selection of Sony’s range of Cyber-shot digital stills cameras, Handycam camcorders and a DSLR cameras, all the images taken will be uploaded to online database which allowing people not only re-living their own experiences, but also sharing them as well.
“We wanted this to be a magical event where people would be able to have a truly unique photographic experience, where they could actually take images like no other,” says James Kennedy, General Manager, Marketing Communications, Sony Europe. “A place where we could show just how our products are designed to capture real life moments as they happen, in perfect detail. With Foam City, we have created somewhere you just can’t put your camera down, even for a moment, as something totally unexpected and wonderful happens every second.”
“A lot of my work to date has focused on people’s honest experiences and emotions,” says Director Simon Ratigan. “Having the citizens of Miami involved, with their free spirited nature and willingness to interact with this new and exciting environment, without any guidance other than to go and explore, has been a wonderful experience. The final ad will show natural, real life emotions and reactions to a city full of foam.”
“A lot of my work to date has focused on people’s honest experiences and emotions,” says Director Simon Ratigan. “Having the citizens of Miami involved, with their free spirited nature and willingness to interact with this new and exciting environment, without any guidance other than to go and explore, has been a wonderful experience. The final ad will show natural, real life emotions and reactions to a city full of foam.”
To learn more the advert online, please visit: http://www.sony.co.uk/images
