Island Rhapsody

Foam City by Sony

Sony shoot captures magical moments in Miami

Foam City creates images.like.no.other

Sony has set out to capture the advertising world  again with a new commercial designed to showcase thecapabilitiesofits digital imaging products - Handycam and Cyber-shot ranges.

Shot in Miami, Florida, the advert entitled ‘Foam City’, turn the Downtown area of the city into a foam-filled wonderland – with foam and bubbles in all streets. The world’s largest foam machine which is 2.8m in diameter has been built for the show, with over two million litres of foam being produced every minute.

Miami citizens who have become "star" in the ad have been invited to enter the  City whilst the cameras capturing their every movement and reaction to their extraordinary surroundings especially when vehicles  are driven through the foam-filled land.

The inhabitants in the city are being asked to capture every single moment with using a selection of Sony’s range of Cyber-shot digital stills cameras, Handycam camcorders and a DSLR cameras, all the images taken will be uploaded to online database which allowing people not only re-living their own experiences,  but also sharing them as well.

“We wanted this to be a magical event where people would be able to have a truly unique photographic experience, where they could actually take images like no other,” says James Kennedy, General Manager, Marketing Communications, Sony Europe. “A place where we could show just how our products are designed to capture real life moments as they happen, in perfect detail. With Foam City, we have created somewhere you just can’t put your camera down, even for a moment, as something totally unexpected and wonderful happens every second.”

“A lot of my work to date has focused on people’s honest experiences and emotions,” says Director Simon Ratigan. “Having the citizens of Miami involved, with their free spirited nature and willingness to interact with this new and exciting environment, without any guidance other than to go and explore, has been a wonderful experience. The final ad will show natural, real life emotions and reactions to a city full of foam.”

To learn more the advert online, please visit: http://www.sony.co.uk/images

21th century Fashion

Inspired by two of David Lynch movies "The Elephant Man"(1980) and "Erasehead"(1977), the project aims to "recycle"beauty and human identity.  Since the beginning of human civilization, the function of clothing is a protection of human body both physically and mentally. However, function was being abused when people tried too hard to cover faults/wounds/scars by more fabrics and cosmetics makes one look like a Christmas present  package instead of real protection because they block the way to truly face to ourselves.The more faults have been hidden, the more we afraid of them. Think in another way, faults or wounds are somehow beautiful not only apparently, but the fact that once we accept our own fault which originally belong to ourselves, they become real protection that can be substituted to fabric or cosmetic which are harmful to environment and human relatively, skin that origin in our won body is the best protection of us, that's how the term"First Skin came up with.

Capable form of human body 

Examples of faults on skin

Examples of twisted body skin

Conceptual human body by American photographer Jane Tuckerman

The Sea Star looks to be covered in jewels, diamonds and rosy quartz. 

Actually they are ossicles  andpustules, making colored patternsto camouflage the Sea Star, 

or warn predators away, protecting themselves by their own skin.

Microscopic picture of scab

Material experiment

Transparent styrofoam pattern  

Design process

Recycling beauty

Everyone are different, since when baby-liked and

 milky color skin and beautiful are equality? 

Try to accept what’s origin in our body so that 

maybe even pimples on our face can be treated 

as pearls. 

Recycling human

People cover upFaults, wounds and scars by perfect appearance. 

Everything become transparent under x-ray. 

When everything is see through , 

its time for us to start to accept and appreciate their beauty. 

Recycling identity

Figure print represent identity.

What we wear in daily life represent who we are.

Put your figure print on to authorize a dress to be yours.

Camden Market

Appealing Cube shape Browne 

@Syberdog